Hiring a videographer is a big deal. Especially if you randomly picked out a stranger online based on an advertisement, you’d want to get to know this person better before signing a contract. You wouldn’t want to blindly entrust someone to take videos for you especially if it’s an important event such as a corporate function or wedding. So what are the questions to ask a videographer before hiring? Read on for some tips.
Do you have a portfolio?
The videographer’s portfolio will show you the quality of his work. You will also see what kinds of events he’s done in the past. This will help set your expectations on what he could deliver.
How many hours will you be available to shoot?
This is an important question because some videographers book multiple gigs in a day. Especially if you don’t have a strict schedule for your event, there’s always that chance for an extension. So it’s nice to have a videographer who can take his time.
What equipment do you have?
You’ll be surprised how some videographers would come to a location with only a camera in hand. So it’s best to discuss the details of the footage you want to take and the type of equipment you expect him to bring – lights, tripods, etc.
Do you have a team?
Especially if you have a fairly large event, a videographer working solo might not be able to cover everything. Just check whether he has assistants coming with him.
How much do you charge?
Some people ask this first. But basing your decision on budget isn’t always the best thing. So once you’ve found out all the answers to the questions above, it’s time to ask the rates of the videographer.
Nowadays, many already own video cameras and so it is easy for a lot of people to create their own videos. By simply shooting some footage, you can already create some content. However, that doesn’t mean that everyone who has a video camera, even if it is a professional kind of camera, yes already automatically a video production professional.
Especially if you will be creating video ads for your business, it is important for you to realize that you have to hire a video production professional so you can expect quality content for your ad. There are many professional video productions companies that can create these videos for your company. Some companies perform work throughout the United States, and have a strong presence for videographer work.
Importance of High-Quality Videos for Your Ads
You will have to hire a professional when creating video ads because of a variety of reasons. There’s a certain level of quality that you should be aiming for when you are creating video ads.
More often than not, you would only have one chance to impress your potential customers so that they will be interested in your product or service. If you have impressive video ads, it’s likely for those potential customers to take a look at what you have to offer.
It has been probably one many times that quality videos improve marketing. If you will be hiring non-professionals, or even if you will be trying to make the videos yourself and you’re not the fact that you did not have enough knowledge and experience in videography, then it’s likely that you will not be able to produce high-quality videos. This compromises your opportunity to reach out and impress your potential customers.
What to Expect from Video Production Pros
When you hire video production professionals to get the job done for you, you can have the confidence that they will get the job done properly. You can discuss with them your requirements and expectations too.
Most of the time, these professionals already offer packages for their videography services. A package typically includes everything from planning and conceptualization to the actual video footage coverage and editing.
Video production is an important part of any business. Making sure that you have quality videos stuck in your business will improve your marketability. Many companies have quality videos that they use to promote their services, and to promote their team.
If you are not using videos to promote your company, then you are missing out on an important market. Many consumers are going to video more and more for their online interest. This is why it is so important for all companies to use production videos to market to their audience.
High Quality Videos to Market Your Company
Video quality is another big factor when marketing corporate videos. Many companies make lower quality videos which could not represent your brand well. This is why it is vital to make sure the quality is high and the brand is good.
Once a company starts making videos, they many times become very important to their audience. Many times the consumer will come back again and again to view their videos and get to know their brand. This is how companies can really capitalize on marketing with videos.
This is not to say you should avoid other mediums altogether, but it is to emphasize the importance of video. This is why it is also important to have a YouTube channel to make sure you have a station for all of your contacts. Some companies do not have a YouTube channel, and this hurts your brand.
Professional Video Productions
Another important factor for marketing with videos is making sure you have a professional company behind the production. Using your own in-house team to make these videos with a phone or lower quality equipment will result in poor quality.
This will not only hurt your brand, but will also impact your services. So it is well worth the time and investment to make sure the quality is there, and the production is professional and proper.
For more information about video production and video quality see our about page now. Our blog is a wealth of information on video service, video production, and proper video marketing.